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I’ve been making 80% of my income for the last 20 years performing at trade shows. I give my clients what they need...and I know how to market my services to them.
I’ve performed at over 600 trade shows since the mid1 990s, so I’ve learned a lot about all aspects of this very niche market for variety performers.
The #1 question that magicians, caricaturists, mentalists and otherperformers ask me is...“How do you get those trade show gigs?
That’s why I’ve written this book.
Because so much has changed since Ifirst started performing at trade shows 30 years ago.
There was no email, no internet and no social media back then.
So magicians who wanted to work trade shows approached their marketing oh-so differently than what you need to do in the current decade.
And that’s what this booklet is all about.
I break the strategy down to 13 steps that I use when marketing myself to trade show exhibitors.
This book will help guide you through marketing your talents and skills to this unique business setting.
I provide key trade show terminology that you need when communicating with potential exhibitors, and also, links to four videos so you can learn...
✅ My crowd-stopping technique that works on attendees as they walk by my booth.
✅ The secret to getting good action photos to use to market yourself to exhibitors.
✅ How to create a testimonial video that will convince a prospective client to hire you for theirbooth.
✅ A chance for you to eavesdrop on a conversation that I have with an exhibitor on the trade showfloor.
✅ We discuss their exhibit marketing strategies and how I can help them
The booklet is 28 pages. It’s filled with photos, QR codes linking you to private YouTube videos, and anassortment of marketing strategies, some of which you can implement immediately to start yourself on theroad to performing at convention centers all over the world.Most importantly,I’ve arranged the steps in orderso you can read and implement each one, beforeexecuting the next one.If you’re an experienced close-up magician who wows corporate clients at their receptions and holidaycelebrations, you might be ready to take the next step to the world of trade show performing.If the thought of performing 10—15 short sets a day excites you; if you like performing for sober corporateexecs during the daylight hours; if you’d enjoy traveling to New York, Las Vegas, Orlando, Chicago andother major conventioncities in the North America and Europe, then the trade show industry is calling you